PVH will work with the World Wildlife Fund (WWF) to improve water quality in Ethiopia, India, Vietnam and China. PVH Corp’s brand Tommy Hilfiger, began working with the WWF in 2015 in China and Vietnam. PVH’s other brands, Van Heusen, Izod and Arrow, will work in Ethiopia while Calvin Klein sources in India will work to improve water quality in the Cauvery community in South India, a region known for heavy textile production.
The WWF partnership is part of PVH’s wider commitment to sustainability through corporate responsibility. PVH is one of the world’s largest global apparel companies. PVH operates in 40 countries and reports revenues of around nine billion dollars annually.
Access to safe water is a human right essential for communities to thrive. Water is used at every stage of the product lifecycle. As major trends like urbanization, population growth and climate change exacerbate existing water issues, water is not only an urgent environmental issue but also a risk to business.
Water pollution is defined as the presence in groundwater of toxic chemicals and biological agents that exceed what is naturally found in the water and may pose a threat to human health and/or the environment. Additionally, water pollution may consist of chemicals introduced into the water bodies as a result of various human activities. Any amount of those chemicals pollutes the water, regardless of the harm they may pose to human health and the environment.
