Parent company of brands like Tommy Hilfiger and Calvin Klein, PVH Corp has appointed Stefan Larsson as the company’s new chief executive officer and board member. Larsson succeeds Manny Chirico, PVH’s former CEO, who will continue to be the chairman of the board of directors.

Having joined PVH in June 2019 as president, Larsson helped the company’s regional teams and branded businesses, including Calvin Klein and Tommy Hilfiger, sail through the COVID-19 pandemic. He also helped the company recover from its COVID-19 losses. He previously served as the CEO of Ralph Lauren Corp from October of 2015 to May of 2017. Prior to that, he held roles as global president of Gap Inc. and in multiple global key leadership roles at H&M. In his current role, he aims to build the company’s core strengths and connecting them closer to its customers. In December, PVH reported a 18 per cent decline in its third quarter revenue. The company total revenues declined to 2.12 billion from $2.59 billion in the prior-year period. Its Direct-to-consumer revenue fell by 11 per cent.