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Pure London show begins July 22

Pure London will be held from July 22 to 24. The message this season is all about the future, making a better future for all, discussing relevant and pertinent issues facing the industry.

With a host of other informative talks confirmed, styling seminars, regular WGSN trend briefings and live catwalk shows, Pure London will deliver an insightful and thoughtful fashion experience. Pure London is the UK’s leading trade fashion buying event, representing women’s wear, men’s wear, footwear, accessories and young fashion. The show offers buyers from UK and around the world an opportunity to discover collections launched for the season, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops.

As sustainability shifts to being an integral part of the entire fashion value chain, Pure London is keen to take the lead as a disruptor in the industry, to probe key issues and offer visitors an inspiring and educational content program that helps guide brands and retailers towards alternative business models and new concepts centered around sustainability.

Pure will have an exciting mix of brands and some of leading champions driving a better future for fashion. Visitors can learn about new technologies making this new era possible.

 

 
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