Puma’s sales in the Q2, FY 2022 rose 18.4 per cent to €2,002 million representing the highest quarterly sales in the company’s history. Sales growth was a result of continued high demand for the brand in Americas region where it grew by 25.6 per cent. The brand’s sales in the EMEA increased 21.5 per cent (ca), driven by strong growth across all key markets in Europe.
Sales in Asia/Pacific declined 1.8 per cent due to COVID related lockdown measures in Greater China, while other major markets in Asia/Pacific recorded strong growth. Sales across all product divisions grew by double digits with footwear sales growing by 19.7 per cent and apparel sales surging by 20.2 per cent. The growth was driven by continued strong demand for the performance categories like Running & Training, Teamsports, Golf and Basketball, as well as for the Sportstyle category.
Puma’s sales in H1FY2022 increased by 19 per cent) to €3,914.1 million. The growth was led by Americas whose sales grew by 33.6 per cent followed by the EMEA region, with all key markets in Europe contributing strong growth to a 23.5 per cent increase in sales. Meanwhile, sales in the Asia/Pacific region declined by 10.4 per cent due to geopolitical tensions and COVID-19 related lockdown measures in Greater China, while other major markets in Asia/Pacific recorded strong growth.