Proof Collective has launched the world’s first water repellent denim jackets. These jackets, in addition to being water repellent, feature inside pockets to carry day to day essentials like a cell phone, keys and lipstick. The water and stain resistant feature adds to the jacket’s durability. Fewer stains mean fewer washes which saves on water waste.
The jackets are made with Italian premium denim finished with a unique blend of Bluesign© approved technology and produced in Los Angeles. The women's jacket has an oversized fit and is dropped shouldered and cropped, while the men's trucker style features a longer silhouette.
The brand also launched a core knit program of everyday tees and sweatshirts in solid colors and further plans to venture into accessories and footwear.
