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Premiere Vision Paris ends its first integrated edition

On February 12, with an overall feeling of optimism and a cautiously positive business climate, Première Vision Paris closed its doors on its first fully integrated edition. After three days of strong business networking, fruitful meetings and professional exchanges, the show at the Parc des Expositions de Paris Nord Villepinte received a strong support from the global fashion industry.

Exhibitors and visitors were positive about the high quality contacts to growing sales activities and international visibility at Première Vision Paris. With its six integrated shows, Premiere Vision stood out as the industry’s forefront seasonal event.

At Premiere Vision Leather, the recent effective integration with Première Vision was also received well by exhibitors. The attachment of the show to the group is perceived as beneficial, a constructive development. Also exhibitors at Première Vision Manufacturing - the show of fashion manufacturing - applauded a global event for providing business opportunities and greater visibility through promotional campaign. With its integration into Première Vision, the emphasis was also on inter-show synergies, especially between the weavers at Première Vision Fabrics and the fashion manufacturers who are eager to collaborate with them.

In total, some 58,443 visitors attended Première Vision Paris, with almost 73 percent international visitors which, after registering steady growth over the past several years, showed a slight decline of five percent against February 2014 event. The decrease in attendance was largely due to a decline in Russian visitors, a result of the economic and political instability in the country and the region, and a decline in American attendees, whose presence was affected by the New York Fashion Week, held simultaneously.

www.premierevision.com

 
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