Desolina Suter is the new fashion director of Première Vision. Of dual French/Italian origin, Suter is an expert in materials, colors and trends. She began her career as a textile designer for the Boussac Group, and later worked for Habitat. She oversaw the development and launch of Armani’s home collection. After working for four years at the Italian fashion house, and interested in taking on new projects and challenges, Suter founded her own consulting firm, specialised in fashion, home and decoration. For 20 years, she has worked to imagine and propose creative solutions to inspire and assist professionals - industrialists and fashion and design brands - in developing their products.

Suter will be in charge of coordinating the Première Vision fashion team, charged with planning the organisation of forward-looking fashion information at a time of important changes to the Première Vision show calendar. This involves developing seasonal directions in advance of the shows, in collaboration with international experts and professionals, and in association with exhibiting manufacturers. She will also help in adapting key seasonal, material and color directions to the needs of the market, to provide concrete support to manufacturers as they develop their collections of materials. Further, she will be responsible in developing new communication channels and tools to transmit Première Vision's fashion information in an impactful manner to its target audiences: exhibiting manufacturers, designers and creative fashion and accessories brands and more.