Delayed due to pandemic, the revised Première Vision Paris calendar, will now be introduced in 2022. As per a Knitting Industry report, dates of flagship event will be advanced to meet current market demand, which has seen significant expansion in terms of design and collection-delivery calendars.
The show will now be at the end of January-early February for Spring/Summer collections, and in the first two weeks of July for the Autumn/Winter collections. In 2022, the hybrid event will be held at the Parc des Expositions de Paris Nord Villepinte (physical show) and online on the Première Vision website and marketplace (Digital Show).
Première Vision Group decided to advance its traditional dates from mid-February for Spring/Summer and mid-September for Autumn/Winter in order to meet audiences’ new needs regarding material selections and inspiration. These were brought to light in a European-wide survey of 1765 industry professionals conducted on its behalf by the Institut Français de la Mode and communicated in the first semester of 2020.
The results of the survey indicated that 72 per cent of the brands surveyed favored advancing the show to the end of January/early February, and 69 per cent favored an event held at the beginning of July.
