After the successful 87th edition, Pitti Uomo has announced another summer session filled with an explosion of colours and innovative concepts. Pitticolor, the menswear trade show based on the theme of ‘color and colors’ will be held from June 16-19 in Florence.

Elaborating on the theme, the organisers said these colours are what are one is constantly immersed in. The language of colour is also one of the fundamental codes of fashion. To celebrate the theme of this next season, Pitti Uomo is launching a ‘digital art project’ in June, inviting various directors to express themselves through a special project drawing inspiration from the show’s theme.

Young photographer and video director Luca Finotti will debut this series of collaborations with Pitti Uomo’s first fashion film. The multi-faceted Italian designer, who has been associated with the world of fashion, also having worked at companies including Dolce & Gabbana will showcase his interpretation of the theme through this video.

www.pittimmagine.com