Raffaello Napoleone, CEO, Piiti Immagine has confirmed its next physical event will be held as per schedule in in February.The organizer expects around 300 brands to attend the show. Pitti has three distinct evens, Uomo for men, Bimbo for kids wear and Filati for thread. The organization launched a digital project, Pitti Connect, in July. The platform attracted 288 brands for the Uomo, and around 550 when Filati and Bimbo were added. The next edition of Pitti Connect, featuring menswear will be held online in January.
As per reports, Pitti will stage a joint physical trade show of its three divisions from February 21 to 23. The entire event will be staged inside Fortezza da Basso, the giant medieval fortress that is the main attraction of Pitti.
Pitti operates a sliding payment structure for stands inside the fortress, depending on floor level, access and set up. However, a ballpark figure for brands is around 300 euros per square meter.
