Pitti Bimbo, the trade show for children's fashion, that has evolved with time, has announced the creation of two new sections for its 84th edition, scheduled in Florence from January 19 to 21, 2017. According to Raffaello Napoleone, head of show organiser, the children's fashion industry is in a struggling stage when companies are going through a troubled period. That is the reason why the organizers keep on creating new initiatives to bolster the market and remain the benchmark trade show in the segment.
In the last edition held last in June, Pitti Bimbo featured for the first time the Fun Glasses section, with children's eyewear, while the one to be held in January next will mark the inception of two new projects. The first 'The Nest', a new section located in the basement of the venue's central pavilion, organised in collaboration with Berlin concept store Little Pop Up Berlin. It will showcase a selection of smaller, independent and emerging junior fashion labels, distinctive for their creativity and product innovation like Atelier Choux Paris, Cherry Papaya Kids, Garbo&Friends, Kalinka Kids, Lieblinge, Mara Mea, Monkind, Poupee, Robe of Feathers and Where is Marlo.
The second section named the 'Fancy Room' would feature children's lifestyle products from design items to small accessories, toys, portable technology and gadgets. The island-shaped section, distinctive for its amusing decor, would also be located in the central pavilion's basement, and will host brands like Caco Design, Cute Cute, Design Letters & Friends, Enfance Paris, Fior di Coccole, Hape, Lapin & me, Lullaby Road, LuckyBoySunday, Miss Nella, Nailmatic Kids, Noé & Zoé Berlin, Passapò, Papillon, Popqorn, Prestige, Rò.Rò and Vandoma. For the forthcoming edition, Pitti Bimbo has announced the presentation of 468 collections compared to 437 in January last year of which 250 came from outside Italy.
