Paytm Mall, the e-commerce venture backed by China's Alibaba Group, is planning to strengthen its partnerships with regional retailers as well as partner top online grocer BigBasket to compete with Walmart-controlled Flipkart and Amazon's local unit.
Patym Mall, owned by Paytm E-Commerce, is currently the third biggest player in India's rapidly-growing online retail space. The company already has a revenue sharing partnership with Future Retail, which owns hypermarket stores like Big Bazaar and fashion shops. Paytm Mall is also planning to buy a stake in another retailer or sell a stake in Paytm Mall if a strategic alignment was needed. The firm considers itself as a strong contender in India's e-commerce sector, which is tipped to grow to $200 billion in a decade and has attracted global investors such as China's Alibaba and Tencent, US hedge fund Tiger Global and Japan's SoftBank.
