Patagonia has purchased nearly 30,000 meters of khadi denim fabric from Arvind Mills. The US-based fashion brand will use the fabric to make apparels. Patagonia carried out a strict assessment of various aspects of manufacturing khadi denim such as spinning, weaving, carding, dyeing, wage payments, age verification of workers etc, at a khadi making institution through a global third-party assessor before placing the order.

Arvind Mills has an agreement with the Khadi and Village Industries Commission (KVIC) to promote khadi denim products around the world. Arvind Mills periodically purchases a large quantity of khadi denim fabric from KVIC-certified khadi institutions and supplies it to apparel brands.

Khadi denim is being promoted in India. The collection has a smooth texture and is a little softer than regular denim, is eco-friendly and skin-friendly, boasts of an array of jackets, jeans and shirts for men and women. Khadi denim is a handcrafted denim fabric which has gained wide popularity in the country and abroad. Khadi denim is increasingly being used by leading fashion brands owing to the superior quality, comfort, organic and eco-friendly qualities of the fabric. KVIC is an apex organization under the ministry of micro, small and medium enterprises. Be it design or fashion, it’s trying to present a new and refurbished image of khadi.