Panorama was held in Germany, July 2 to 4, 2019.
The trade show revealed a first look at the fashion themes due to dominate Northern Europe’s high streets. Nostalgia, sustainability and color were at the base of most collections.
Noisy May’s collection for spring/summer 2020 looked like a blast from the past, but with a 21st century focus on sustainability. The contemporary women’s brand has ambitions to increase its commitment to organic cotton. The goal is to have 50 per cent of the entire Noisy May range—denim and non-denim—made with organic cotton within the next year. Bestseller brand channeled the ’80s and ’90s in its spring/summer 2020 collection, where flare jeans and low-waists appeared to be staging a comeback. The throwback designs were complemented with a range of color blocked windbreakers and tees with nostalgic MTV logo. Summer denim staples like chambray shorts and mini-skirts with elastic waists and jeans with raw edges rounded out the collection.
Vero Moda’s collection offered sustainable options in both rigid and soft varieties. The line included rigid cropped, wide-leg jeans made with 100 per cent organic cotton and a range of denim garments made with Tencel, including a knotted top, pleated shorts and paper bag waist trousers.