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Pandemic frenzy drives up consumers


Consumers are craving new clothes that bring joy after a year of lockdowns, says Lyst Year in Fashion report. Searches for bright, bold colorful pieces, specifically in hot pink, orange, yellow and green, spiked 191 per cent; demand for bold jewelry, specifically colorful, beaded, rainbow and resin, has soared as much as 545 per cent. Short hems were one of the fastest-rising trends in 2021. Searches for mini skirts and dresses jumped 221 per cent year on year. Global searches for high heels and disco heels have spiked 233 per cent. Influencer events also returned and impacted fashion searches and purchasing behavior.

Another return to near-normality was the migration back to offices worldwide in the second half. Many workers turned to a more relaxed, smart-casual version of the corporate-appropriate uniform. Demand for oversized suits has jumped 109 per cent compared to last year, while wide-leg pants were in high demand, increasing by 87 per cent.

Among the most wanted products are Levi’s loose fit jeans, the Rolex Submariner watch, Bottega Veneta’s mini Jodie bag, Birkenstock Boston clogs, the Thom Browne black pleated skirt, Nensi Dojaka’s asymmetric mini dress, the Prada crochet bag, the Jacquemus La Maille Pralù cardigan and the Pangaia hoodie.