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Pandemic creates mismatch in US retailers, consumer’s perceptions on clothing purchases: Survey


A survey by Blue Yonder and Coresight Research reveals, consumer perceptions and that of retailers on apparel purchase decisions made during the pandemic are highly mismatched. Around 68 per cent retailers believe their customers preferred apparels made in the US while only 19 per cent shoppers preferred clothes made by domestic brands.

Additionally, 64 per cent retailers believe price to be an important driver for customers while making clothing choices while only 32 per cent consumers actually sought the lowest price. As per the research, shoppers are keen to return to stores. Around 45 per cent expressed their preference for shopping in stores compared to 37 per cent who prefer a combination of in-store and online and 18 per cent who prefer to shop online only.