Pakistan’s fashion industry is hoping to catch the attention of western buyers. The country’s fashion designing and clothing industry has become an important dimension for the national economy because of its export potential.

Year after year, Pakistan’s fashion designers continue to show abroad, all over the world, in solo shows, collaborations and even fashion weeks. Some brands have made their way to the realms of international fashion. Pakistani products are appreciated for their value addition, like detailed handwork stitched into dresses and pants.

But it takes time to establish trust. The international market wants to see a collection season to season and there’s a six-month lead time to the buying. Sometimes it can be longer, especially in the beginning when building trust with new relationships. Buyers want to see young brands being consistent before they actually buy because they have to build their faith in the idea that the brand is a sound business and has not gone bankrupt after the first season. Pakistani products need to be repackaged and made relevant for the 21st century. Elements like a strong PR company that can steer designers in the right direction and a website with the correct pricing can maximize the impact of a brand showing internationally.