Over 100 brands, retailers, NGOs, cotton scientists, farmers and industry attended the Better Cotton Initiative (BCI) Forum in Sydney recently. The event was presided by global sustainability leader Michael Kobori from Levi Strauss & Co., who addressed the group about his company’s sustainability journey and its involvement with BCI, a sustainability initiative improving cotton production practices in 21 countries including Australia.
The forum also heard from leading Australian cotton scientists about the work that underpins the Better Cotton principles around climate change, soil health, water and biodiversity. It also interacted with panel of cotton farmers who despite current conditions have all reached full certification in the Better Cotton standard.
The impressive turn out of brands representing more than 20 companies at the Forum was a great sign that sustainability is becoming more a part of the way business is done here in Australia.