Turkey denim manufacturer Orta Anadolo and Garmon Chemicals have joined forces to be the first in the industry to apply the GreenScreen chemical hazard screening methodology on denim fabrics. The two companies used the Amsterdam Denim Days event to make the launch. The pair have pioneered a breakthrough approach to a new breed of highly conscious denim materials.

GreenScreen for safer chemicals is a publicly available and transparent chemical hazard screening method developed by the NGO Clean Production Action to help society move quickly and effectively toward the use of greener and safer chemicals. It’s an assessing methodology purely based on toxicology and aimed at identifying safer chemicals.

Garmon wants to change the paradigm and believes that, in order to meet customers’ expectations, better insight into chemical formulations is needed, rather than focusing on which chemicals to restrict. The methodology has been adopted in different fields already, including electronics with Hewlett Packard and Sony, but this will be the first for the apparel industry, and for denim in particular.

Greenscreen is the biggest and the most demanding toxicology standard that is known in the world and it’s being put to fashion. Game-changing business transformations are starting to take place in the apparel industry. These changes are driven by an increasing pressure coming from public opinion asking the textile industry for a more ethical approach.