Oritain, a product and supply chain traceability specialist has mapped all Supima cotton growing regions. This will help the cotton industry to root out fraud in the global supply chain. With over 500 licensees in more than 45 countries, Supima partners with over 200 brand/retailers around the globe that use Supima cotton. Using Oritain’s forensic technology, these licensees can test and authenticate the origin of their Supima products at any stage in the supply chain, revealing if it has been blended or substituted and ensuring the product’s provenance. By testing the intrinsic natural properties of the cotton, Oritain identifies a unique distinguishing fingerprint for each product verifying where it was grown. Unlike other traceability methods, this fingerprint cannot be forged or altered and is unique to the land the cotton was grown on.

Global luxury group Kering has implemented Oritain’s services to verify that Supima cotton used in its garments is Supima cotton, woven and dyed by Albini. The partnership has produced the world’s first 100 per cent traceable organic Supima cotton by testing the cotton at every stage of production, from field to the retail floor, the company reports.