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Only launches black denim in collaboration with Lenzing

Forever Black is a denim line from Bestseller’s brand Only. These black jeans have been created in collaboration with Lenzing, the world leader in the production of wood pulp-based fibers. Tencel Modal fibers in black color, which are the primary component of Forever Black, are produced with responsibly sourced wood pulp – rather than traditional cotton – and are pre-dyed in the process of turning the wood pulp into fiber.

These fibers are certified with EU Ecolabel, which is awarded to products that meet high environmental standards throughout their life cycle. In the case of Tencel Modal fibers, there is a reduction of up to 50 per cent energy and water, as well as a 60 per cent reduced carbon footprint.

Only scrutinises the entire denim production process in the search for more sustainable solutions. For one of its 2019 collections, Only recently ordered 40,000 pairs of jeans that will use recycled polyester for stitching. On an average, each pair will use the equivalent of four 500 ml plastic bottles, meaning Only’s order will effectively recycle 1,60,000 plastic bottles. Besides the more sustainable benefits of Tencel Modal fibers compared to cotton, Only is bringing a fabric, which will truly be black forever.

 

 
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