As per a survey by Euromonitor International, around 74 per cent of global retail and consumer brand professionals expect the crisis-led rise in online shopping to become permanent. Respondents also expect half of the absolute value growth for the global retail sector over 2020-25 period to be digital. Of this, China and the US will account for 55 per cent of that value growth. Emerging e-commerce region Latin America is likely to see increase adoption of e-commerce adoption with more consumers shopping online to obtain necessities.

In 2020, the region posted the strongest growth in goods sold online with 60 per cent jump. MercadoLibre was one of the biggest corporate beneficiaries of the digital shift in Latin America. Euromonitor expects the region to continue growing during the forecast period, propelled by Mexico, which is narrowing the gap between itself and the region’s largest e-commerce market, Brazil. Traditionally, e-commerce in Mexico was driven by the travel sector. However, the desire to shop online out of safety concerns led consumers to overlook some of the hurdles like fraud and logistics that had previously dampened online sales.