Nike’s factories across Vietnam have resumed operations since the Covid outbreak. About 200 contracted factories in Vietnam make sportswear for Nike. Almost half of American sports giant's footwear is made in Vietnam. At least three million people in Vietnam work in textile and footwear manufacturing. The country has also prioritized vaccinating employees working in industrial parks to spur manufacturing activities.

Vietnam has recorded over 9,30,000 infections in total and 22,000 deaths, with about a third of the country's population vaccinated. An export powerhouse, Vietnam not only survived but even thrived during the US-China trade war and the early phases of the pandemic. Still, its trade outlook was starting to show signs of faltering in the first half of July 2021. Shipments of computers and electronics, as well as telephone equipment, contracted in the first half of this month from the same period a year ago,

Nike has filed several new trademarks prompting speculation that it is gearing up to launch into the metaverse. Nike will make and sell virtual Nike-branded sneakers and apparel. Nike is planning to launch brands in a different web atmosphere that would allow them to provide online, non-downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, and accessories for use in virtual environments. Nike has lowered its fiscal 2022 outlook after its revenue rose to $12.25 billion from $10.59 billion in the first quarter ended August 31.