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Nike fourth quarter revenue rises 10 per cent

For the fourth quarter Nike’s revenue rose from nine per cent to ten per cent. In North America, sales growth accelerated from a decline of two per cent in fiscal 2018 to an increase of seven per cent in fiscal 2019. The acceleration was balanced across footwear and apparel, with footwear seeing the biggest jump in growth.

Product innovation drove more than 20 per cent growth in sportswear in the fourth quarter. Nike’s women's category grew in double digits in fiscal ’19 accelerating in the back half of the year. The Air Max Dia, a women's sneaker, helped drive double-digit growth in the women's category last quarter. As of now the category makes up less than a quarter of total revenue. The Nike app provides complete shopping experience on mobile for the brand, and growth has been strong here, too. Revenue increased at a triple-digit rate, and Nike is just starting to roll it out globally. The Nike app will launch in China in fiscal 2020, the fastest-growing region for Nike, with revenue climbing 24 per cent last year.

For the year ahead revenue is expected to be up in the high-single-digit range. Balanced growth is expected across all geographies.

 
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