Nike has filed several new trademarks prompting speculation that it is gearing up to launch into the metaverse. In total, seven different applications have been submitted including for Nike, the brand’s famous slogan ‘Just Do It’, its swoosh logo as well as for the Air Jordan and Jumpman logos. Facebook will rebrand to Meta to create a metaverse where people can meet and connect virtually.

Nike will make and sell virtual Nike-branded sneakers and apparel. Nike is planning to launch its brands in a different web atmosphere that would allow them to provide online, non-downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, and accessories for use in virtual environments.

Recent job postings for a virtual material designer of footwear and other virtual design roles suggest the company is gearing up to launch Nike-branded products in the metaverse. Nike previously made forays into the digital space in 2019 when Nike’s Jordan partnered with Fortnite to produce character skins wearing Nike sneakers. That same year, it also filed a patent for CryptoKicks, which would link physical shoes with an NFT to verify ownership.

Meanwhile Nike has lowered its fiscal 2022 outlook after its revenue rose to $12.25 billion from $10.59 billion in the first quarter ended August 31.