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Next Retail becomes Cotton USA’s licensee in Europe


Next Retail has becomes the latest licensee of Cotton USA in Europe. The largest clothing retailer in the United Kingdom, Next has around 500 stores and a strong online business reaching 70 countries, as well as 185 overseas stores in 31 countries. The retailer will label 1.75 million men’s T-shirts made of 100 per cent US cotton, representing the equivalent of approximately 2,200 bales.

US cotton’s sustainability program and a transparent supply chain led Next to commit to joining the Cotton USA licensing program. The retailer is committed to responsible sourcing and building full transparency to trace the raw materials they use back to source, as part of its 2025 Responsible Sourcing Strategy.

Next Retail is part of the Next Group which has an annual revenue of $5.4 billion. Next’s aim is to meet its customers’ expectations by providing exciting, beautifully designed, excellent quality clothing.