According to new research by algorithmic merchandizing firm Nextail, the modern fashion CEO is digitally savvy and ecologically aware. The research surveyed the skill sets of over 100 newly appointed CEOs of leading fashion brands. The report also highlighted the growing number of women taking on the top job.

The report shows that despite COVID-19, businesses were planning for the future as much as attempting to deal with immediate issues, says Joaquin Villaba, CEO and Co-Founder, Nextail This is the second year running that Nextail has produced this report. According to it, the appointment process slowed down until after the first set of lockdowns were over. However, the priorities seemed to remain constant with deep fashion and a well-rounded retail background remaining the topmost priority, 63.7 per cent of hires had existing C-Level experience; while setting forward-looking priorities, such as digital transformation and sustainability.