De-Brands, a new digital tool for the denim industry, is addressing the issue of shortage of time and money and help in quicker decision making. The web tool comes as an online fabric show, brought by denimsandjeans.com

Companies keep developing many fabrics and the time taken in arranging them to be sent to the right customers in the desired number of washes and looks is generally long. Often a customer may never get to see a fabric which a mill developed and which he may have wanted for the simple reason that the product was either not sent to him or the right washes or styles could not be sent due to physical limitations.

Often mills have beautiful fabrics which are lying down deep in the heap of the R&D department because the marketing department and the buyers are overwhelmed by many other developments and they themselves lose track of the developments that the company has done earlier.

On the other hand , buyers are looking for new and varied fabrics from mills around the world. However, given time, cost and physical limitations, it is not possible for them to see all the products which would interest them. It is not possible for buyers to explore too many suppliers at one time.

This digital tool aims at providing solutions to some of the predicaments buyers and suppliers face. It helps buyers to browse through denim products of five or more denim mills in over an hour and make a shortlist of the products that interest them.