Subsidiary of eyewear manufacturer Lenskart, Neso Brands has raised $100 million in a seed funding round, to create a house of brands catering to the global market.

Neso Brands will utilize e-commerce and technologies such as AR and AI for eyewear brands as a strategy to capture global market share. It will facilitate global rollout of brands by giving them an access to shared resources – particularly technology, supply chain, distribution, capital and best practices.

Founded in 2022, Neso Brands is an eyewear manufacturer and retailer that leverages analytics, tech, and its own supply chain and distribution, to create a large network of co-owned direct-to-consumer (D2C) brands.

Based out of Singapore, Neso Brands plans to sell its eyewear products to a global market by partnering up with the top entrepreneurs in the industry. It plans to invest in consumer eyewear brands around the world and grow these brands by leveraging synergies across the Lenskart group to accelerate international expansion.