Mass and luxury brands like Erdem, which recently launched its pre-spring 2021 collection is adopting size-inclusivity in collections. Luxury retailer Honore has been leading the size-inclusive space in luxury for the past four years. Katie Murphy, Vice President-Client Services advises luxury retailers to adopt a strategic and transparent approach for selling their plus-size apparels.

Retailers producing own standalone diffusion line need to maintain exclusivity and novelty of offerings, says Murphy. They need to embed size-inclusivity into the DNA of their brand and represent their community and customer base, she adds. Jewelry brands also need to expand their range to suit plus-size consumers and offer jewelry for bigger necks, wrists and fingers. They should engage social media influencers like Nicolette Mason, Kelly Brown and Gabi Gregg to advertise their plus-size brn.