MySize will offer its MySizeID app for Nautica in Turkey. MySize develops and creates innovative measurement solutions. m Nautica is a leading water-inspired global lifestyle brand including men’s, women’s and children’s apparel and accessories.

The app will be offered to Nautica customers in Turkey through the brand’s online retail e-commerce site. The nautical-influenced classic American sportswear brand is served well by reducing costs and maximising efficiencies by incorporating MySize into the supply chain. Nautica Turkey recognises the choppy waters of e-commerce and sees the MySizeID app as a tool to calm the storm. This is done by increasing buyers’ satisfaction and reducing costs for online retailers by standardising sizing and helping consumers find the right fit on any size chart. MySize’s patented algorithms and SDK decrease return rates from consumers and improve retailers’ bottom line.

MySize is focused on standardisation of sizing between brands in e-commerce. As it seeks to expand its offering to the other brands of the portfolio, it knows the data it collects introduces new and interesting opportunities towards growth. Nautica Turkey licensed production owner Eren Group is in partnership with the world-famous French Devanlay Group, providing additional opportunities for MySize to integrate with more brands in the portfolio.