Bengaluru-based women’s footwear brand Monrow has raised an undisclosed funding from 9 Unicorns. The company plans to use the funds to strengthen its presence in tier 2, 3 towns by opening brick-and-mortar stores this year The company had earlier raised funds from early-stage investors such as Venture Catalysts, Blume Ventures, Lets Venture, and angel investors Aprameya Radhakrishna, Sweta Rau, Archana Priyadarshini, and Ravi Soni.

Monrow currently sells its products across 14 locations in the country through partnerships with Shoppers Stop, Future Group, and Reliance Retail, etc.. The brand also sells online through its website, Myntra, and Ajio. Being a first-of-a-kind digital footwear seller in the Indian shoe market, along with its focus on delivering unique value to the highly aspirational and comfort-loving millennial generation, gives a competitive advantage to the brand over its retail-focused peers.