Morocco is becoming an attractive destination for global textile companies. Several brands from the European Union, the UK and the US have been sealing deals with Moroccan textile companies. Spanish brand Mango and the group Inditex as well as the French group Camaïeu have already established connections with Morocco’s local producers.

As the world’s leading textile groups are migrating from traditional Asian manufacturers to closer markets offering favorable conditions, and Morocco stands to gain from this. Logistical costs, the downturn caused by the pandemic and the increase of salaries in China have forced Western textile giants to look for more favorable partners explains Mohammed Boubouh President, Moroccan Association of textile and clothing industries (AMITH).

Distributors who used to buy exclusively in Asia are now shopping in Morocco and the country has an opportunity to become a major textile player. But there is a need to provide credit insurance for Moroccan producers to ease the export process. Moroccan textile companies which are largely specialized in packaging need to step up and become producers of finished products. The creation of textile aggregators would help as they constitute the connecting link between subcontracted producers and distributors. These aggregators have a know-how that traditional manufacturers do not have. Moroccan manufacturers lack expertise in several areas including creativity, marketing, logistics, technical development.