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Monsoon opts for responsible sourcing

More than 90 percent of Monsoon’s clothing will be made from responsibly-sourced materials within the next four years. The fashion retailer is also set to launch a 90 per cent sustainable beachwear collection for next summer. The company will increase the proportion of cotton in its garments that is organic from the current 30 per cent to more than 70 per cent. It will also increase the amount of viscose used and 70 per cent of its jerseys will be sustainable. Monsoon will also introduce new and innovative ways to reduce its environmental footprint and have a positive impact on future generations.

Ethical production has always been at the heart of Monsoon and moving forward it wants the sustainability of its products to become an integral part of the brand DNA. Monsoon is driving an internal revolution to implement impactful changes. By 2023, it wants to become the figurehead for sustainability.

The four-decade-old company currently has over 180 stores in the UK. Monsoon’s vibrant fashion and accessories are inspired by bohemian designs, handcrafted in Asia. The collection features striking prints and embellishments. The company offers clothing, accessories and shoes, dresses, tops, knitwear, tunics and kaftans, beachwear, jerseys, trousers, skirts, coats and jackets, shoes and boots, and work wear for women.