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Moda's 2024 fashion forecast: Shaping the future at Spring Fair

Modas 2024 fashion forecast


With its upcoming edition just weeks away, Moda, the trusted fashion destination within Spring Fair, is set to reaffirm its status as one of the UK's longest-standing fashion trade shows. Running from 4th to 7th February 2024, the event anticipates over 35,000 buyers across sectors, providing a front-row seat to the latest trends and must-have looks across three key sectors: Clothing & Footwear, Fashion Accessories, and Jewellery & Watch.

Discover new collections: A preview of exhibitors

The upcoming Moda edition promises a fresh edit, showcasing new season looks from renowned names such as Jayley, Lighthouse Clothing, and Peace of Mind (POM), alongside emerging brands like Lona Scott and EMU Australia. Over 200 exhibitors, including Soruka, Jessica Graaf, and Saloos, will present their on-trend products, offering buyers a diverse range of choices.

Moda fashion forecast 2024: A closer look at trends

Spotlighting the Clothing & Footwear market

The global apparel market is poised for continuous growth, with menswear and womenswear predicted to outperform other segments. As consumers return to the office, brands are adapting, creating collections that blend career clothing with comfort. McKinsey predicts a shift in consumer values in 2024, emphasizing increased travel influence on shopping priorities and a growing interest in creative influencers. Sustainability remains a priority, with eco-friendly practices gaining favor.

Accessories market: A beacon of rapid evolution

The global accessories market stands out as a rapidly evolving segment, mirroring changing consumer preferences. Brands need to stay innovative, offering on-trend, distinctive pieces that redefine outfits. The demand for accessories, especially in the UK, France, and the US, is growing rapidly. Consumers seek versatility, leading brands to pivot towards designing durable products suitable for various occasions. Sustainability is a key focus, with brands incorporating responsible materials into their designs.

Jewellery market: Ancient art meets modern trends

Jewellery & Watch is a revenue-generating powerhouse within the accessories market. As gold experiences a resurgence in demand, brands are strategically aligning their jewellery mix with consumer preferences. Longevity and minimalism are becoming key considerations, with a focus on classic and timeless pieces. Moda will feature a range of exciting brands, both returning and new, catering to the diverse tastes of buyers.

Inspiring retail stage: A multifaceted experience

To provide a fashion-forward experience, Spring Fair will host catwalk shows at the Inspiring Retail Stage in Moda - Hall 2. Nicole Higgins, a distinguished industry veteran, will conduct a Strategic Buying Masterclass, offering insights into successful retail buying. Dame Zandra Rhodes, a pioneer in fashion, will engage in a fireside chat, exploring her remarkable journey in design, leadership, and innovation.

In conclusion: An unmissable opportunity

Integrating Moda into Spring Fair has created an unmissable opportunity for buyers to access the latest ranges, trends, and innovations across the entire lifestyle spectrum. With buyers from global retailers and independent stores, Spring Fair aims to provide an unparalleled experience, allowing visitors to explore thousands of the latest products across Home, Gift, Moda, and Everyday.



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