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Milano Unica Shanghai: Italian luxury triumphs with record turnout


Milano Unica Shanghai's 18th edition, which concluded on August 30th, marked a significant resurgence in the presence of 44 elite Made in Italy textile and accessories manufacturers. Exhibitors reported higher turnout compared to March 2023, underlining the resiliency of the Italian luxury market. The event, hosted at the expansive Intertextile Apparel Fabrics fair, was a testament to the pivotal role of the Chinese market for Italian textile and accessory producers.

Italian exhibitors, showcasing their ethically-driven, technologically advanced creations, captivated the audience with their opulent presentation, epitomizing Italian luxury. This success was largely attributed to the ICE Agenzia's efforts in internationalizing and promoting Italian companies abroad. While visitor numbers surpassed those of March 2023, they fell just short of the 2019 edition.

Augusto Di Giacinto, director of ICE Agenzia Shanghai, emphasized the significance of the Chinese market for Italian exporters, emphasizing the Chinese consumers' affinity for Italian quality, design, and innovation.

Despite challenges, including Hong Kong's economic downturn, China remains the third-largest market for Italian textile exports, experiencing a 7.3% upward trend. Italian textile and accessory exports, with their unrivaled quality and sustainability, continue to thrive, making this sector the third-largest Italian manufacturing segment globally.

Milano Unica Shanghai reaffirmed its position as an essential event for global market engagement and international business relations. Alessandro Barberis Canonico, President of Milano Unica, recognized the enduring Chinese demand for Made in Italy products and the increased interest in top-tier women's collections, highlighting the event's significance for gauging future market developments.



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