The 14th edition of Milano Unica China highlighted the importance of public private partnership (PPP). The exhibition’s success reinforces the international expansion of the Italian business and also boosts the image of Italian-made products in a strategic market like China. The economic commitment of the Italian Government is fully justified by the positive results recorded by the trade show.

Milano Unica China was held in Shanghai from Sept 27- 29, 2018 by Messe Frankfurt. The show featured 42 exhibitors who witnessed positive results in terms of contacts and new orders. New Consul General in Shanghai, Dr. Michele Cecchi also attended the show. He appreciated the quality of the products on display and underlined how Milano Unica is a virtuous example of collaboration between private businesses and public institutions, teaming up to promote the excellence of Italian made products.