Max has opened a flagship in Kolkata, spread across 11,745 sq ft and four floors. Considering the positioning and location, special attention has been given to material starting from the store facade to the interiors. The store façade boasts of an international look while there are four screen video walls as well showcasing the latest fashion in digital language, reaching out to the shoppers on the high street like a billboard. All four floors consistently deliver the latest seasonal looks. Iconic photos from the daily life of Kolkata have been framed on the wall of the staircase of this 80 year old building.

Samsung panels have been used as video walls while Bangalore-based Nusyn Digital Solutions has worked on the digital content management. The store also features mannequins that have been delivered by Bangalore-based Indo-Nippon while the roto moulded polyethelene torsos have been acquired from New Zealand. Max has now reached a mark of 190 stores across the country and plans to add 45 more stores by end of this fiscal. Max is a value fashion chain from the Landmark Group and was launched in 2004 in India.