Virtual marketplace Material Exchange will acquire the agency portion of denim consultancy and events business Olah Inc. As per a Sourcing Journal report, the acquisition will help the platform expand into expert services with a special focus on sustainability. For more than 60 years, Olah Inc. has served the denim and sportswear industries with its educational offerings, evolving from a Canadian textile agency to a multi-faceted New York-based consultancy.

In recent years, the company has doubled down on its sustainability content, releasing focused reports and hosting educational series as part of its newly launched Transformers Foundation, a nonprofit that actively addresses and facilitates change in the denim supply chain.

Initiated in July 2020, the Material Exchange partnership aims to complement the Olah Inc.-owned Kingpins shows and allow exhibitors to showcase their textiles year-round. The digital format aims to provide denim brands with tools for sourcing denim and denim-related fabrics in real-time and view detailed product data on demand. Soon after, Kingpins debuted Kingpins Exchange, an online denim marketplace and digital denim showroom created in partnership with Material Exchange that Olah described as the “Netflix” of materials sourcing. Using the platform, companies can essentially source denim on demand.