"Fast Fashion, denim, knit, tailoring, leather and the latest offers by the Moroccan brands were highlighted at Maroc in Mode-Marc Sourcing fair, held from October 11-12, 2018 at Marrakech. In line with current market trend, the fair focused on fast fashion and sustainable ecosystems. It deployed a specific promotion strategy to attract a large number of German, Dutch and Scandinavian retailers. The fair was organised AMITH in partnership with Moroccan Ministry of Industry, AMDIE (Moroccan Agency for the Development of Investments), and Banque Populaire Group."
Fast Fashion, denim, knit, tailoring, leather and the latest offers by the Moroccan brands were highlighted at Maroc in Mode-Marc Sourcing fair, held from October 11-12, 2018 at Marrakech. In line with current market trend, the fair focused on fast fashion and sustainable ecosystems. It deployed a specific promotion strategy to attract a large number of German, Dutch and Scandinavian retailers. The fair was organised AMITH in partnership with Moroccan Ministry of Industry, AMDIE (Moroccan Agency for the Development of Investments), and Banque Populaire Group.
Fast fashion in the forefront
Around 1.853 visitors from 22 nations attended Maroc in Mode -Maroc Sourcing to research on new production companies and finalise existing contacts. Of these, 32 per cent visitors were from France, 8.5 per cent from Italy, 8 per cent from UK, 7 per cent from Portugal and Spain and 6.5 per cent from Germany, etc. Fast fashion and sustainable production were the focus of the visitors, and the quality of the production impressed most visitors.
Five eco systems were presented, viz: fast fashion; denim; jersey, knit, and lingerie; technical clothing, sportswear,
leisurewear; and brands. Around 175 exhibitors from Morocco displayed their collections at the fair. Moroccan Denim Cluster included over 20 companies that almost exclusively use denim fabrics treated with a laser/ozone technique, methods that need environmentally friendly little water for the finishing of the fabrics.
Emphasis on sustainable textile production
Environmental management, textile eco-design and new technologies were in focus at the lecture series. Exhibitors and visitors were attracted by the presentations on sustainable textile production and changing global production and procurement processes at the trade fair.
The speakers of the ZDHC (Zero Discharge of Hazardous Chemicals) program talked about corporate environmental management as a holistic approach to tackling hazardous chemicals along the entire value chain, a program that has already been joined by Moroccan companies. A common sustainability concept and a uniform assessment of sustainability performance by apparel producers through the Higg Index was the topic of Baptiste Carrière Pradal of the Sustainable Apparel Coalition (SAC).
Possible changes in the production process due to Industry 4.0 and their benefits were presented by Abdelaziz Sifaoui, Director, Lectra and exhibitor at Maroc in Mode. AMITH launched a think tank strategy for 4.0 a year ago and designed a sector plan for human resources. These presentations and lecturers will aid Moroccan manufacturers prepare for the future by developing a technological ecosystem and training staff accordingly.
