Marc Rosen is the new chief executive officer at JCPenney. Rosen has significant e-commerce and retail experience with companies like Levi’s and Walmart. He has spent his career focused on iconic American retailers, which has given him an unique perspective on the value of heritage brands. He joins JCPenney following a year of focused work to stabilize the business, improve financials, and position the retailer for long-term success.

JCPenney has strengthened its omnichannel experience by meeting customers where they are with the brands they love and all the ways they want to shop. In the past year alone, JCPenney has strategically introduced and relaunched 16 private and exclusive national brands―six of which are entirely new private brands―across all divisions. Notable portfolio additions include Ryegrass, Linden Street, Thereabouts, Stylus, and Juicy by Juicy Couture. JCPenney has also improved its digital and fulfillment capabilities and introduced JCPenney Beauty, the company’s new hyper-inclusive beauty experience. These cumulative efforts are helping to win back customers and gain market share. JCPenney looks toward its 120th year of business in 2022 with operation of 670 stores in the US and plans to continue building on the momentum established this year.

Rosen currently serves on the board of Inspire Brands, a multi-brand restaurant company.