Mango has launched a new denim collection that uses technologies such as laser or ozone in order to provide sustainable and efficient solutions for the washing and finishing of each garment. Mango reports that these finishing technologies reduce the collection’s water consumption by 30 million liters, compared to traditional methods.
Mango opted for a Mediterranean setting for the denim collection’s campaign. The range smacks of ’90s influences, especially in the women’s line. Key items include pleated mom jeans and slouchy jean jackets. Vintage washes enhance the throwback vibe in items like denim mini dresses and long jean skirts with a front slit. Powdered tones bring a natural element to women’s puff-sleeved denim shirts and belted jumpsuits.
The men’s line offers three-tone jeans and zip-up denim jackets, as well as a range of ecru staples. For children, Mango centers on sized-down version of trendy men’s and women’s styles, including an indigo chore jacket, white wide-leg jeans and gender-less jean jackets.
Water stewardship is one part of Mango’s sustainability plan. The company is “firm” in its intention to work toward a more responsible business model. By 2025, Mango aims to source 100 percent of the cotton it uses from sustainable sources, and for 50 percent of its polyester to be recycled. The brand is striving for 100 percent of the cellulose fiber it uses to be from a “controlled origin” by 2030.