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Made in Africa brand making inroads in Europe

Walls of Benin is a brand from Africa that makes sleepwear and loungewear for high-end shops in Europe. It uses fabrics like silk-and-cotton blends, silk and Tencel. Currently, Walls of Benin operates from Kenya and Rwanda and it is importing silk and Tencel from Portugal. The production is the first of its kind on the continent.

A thousand loungewear items are made a week using digital screen prints. The company helps create jobs by working with eucalyptus farmers and other suppliers who produce raw materials. Eucalyptus pulpwood is industrially spun to produce fabrics that are breathable and cooling. Kenyan cotton producers have got training from Walls of Benin to spin and twist fiber into yarn, weave and knit the yarn into fabric, and bleach, dye and print the fabric to create fashionable sleepwear.

The African Growth and Opportunity Act (Agoa), a US law that seeks to expand trade and investments with sub-Saharan Africa, gives duty-free access to the US for selected sub-Saharan African countries. Africa hopes to tap into the $12 billion US loungewear market through Agoa, which was recently extended to 2025.

 

 
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