Marks & Spencer has snapped up a 25 per cent share in fashion brand Nobody’s Child. Nobody’s Child was the first third-party brand M&S stocked online. It will continue to operate as an independent business. The deal means the brand will now be able to access M&S’s infrastructure and investment to scale up its business. For M&S Nobody’s Child will bring a number of benefits, including its focus on near-sourcing supply.

The move is part of M&S’ strategy, which uses business models, including exclusive collaborations, strategic acquisitions, wholesale agreements and investments. M&S now works with over 30 partner brands, including Clarks and Ghost. Working with other brands helps M&S become more relevant to more people while working with M&S is an attractive proposition for other brands because of the retailer’s broad customer base.

Nobody’s Child is an eco-conscious fashion brand for women and aims for zero-waste capsule collections at accessible prices. Founded in 2015 Nobody’s Child is affordable, directional and approachable for thinking millennials who want style with substance.

Marks & Spencer has 268 franchise stores in 34 markets and an established joint venture in Greece as well as India. It also trades online in 21 markets reaching customers through its fully localised owned and operated websites via established marketplaces such as Myntra in India and Zalando in Europe and with its established franchise partners.