M.i.h. is launching its most sustainable jeans yet.
The capsule collection is made in partnership with ISKO, the only denim mill in the world that’s been awarded the EU Ecolabel and Nordic Swan Ecolabel environmental certifications. The fabric that has been developed is a special 10-ounce, two-by-one selvedge denim made from organic cotton in a raw indigo wash, which reduces water waste. It is available in an inky, deep-blue rinse cut in fresh silhouettes, like a wide-leg crop, a button-through skirt, and an apron top.
M.i.h. is also introducing a new upcycling initiative where customers can send their jeans to the factory to be responsibly upcycled.
It’s part of a greater movement of brands taking responsibility for the full life-cycle of their garments.
The team will be transforming the old denim pieces into new products, or will break down the fibers to create recycled yarn.
