Lycra has launched an online customer portal that empowers brands, retailers, and garment makers to connect to a global network of mills on a single platform. The company is known for its solutions in the apparel and personal care space. Staying competitive in retail means moving at lightning speed and the portal leverages Lycra’s connectivity across the apparel and personal care value chains and offers a one-stop seamless solution to rapidly move customers’ ideas from concept to launch.
The digital experience allows brands and retailers to connect with mills and manufacturers in a virtual capacity without losing the inherent advantages of an in-person connection. It allows users to source fiber solutions using its digital fabric library, directly connect with mills to begin or expand on business relationships, learn about new capabilities, and virtually peruse product catalogues. Its platform features a knowledge center, where users can access exclusive content such as webinars, white papers, and videos covering new fiber technologies, industry trends, marketing, and sustainability, among other topics.
Customers can scout marketing and merchandising solutions through the portal, inclusive of brand assets and garment hang tags. And requests can be submitted for trademark license agreements and fiber certifications. Lycra’s long-term goal is to get to a fiber made with post-consumer content.