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LVMH Group Co to launch menswear

LVMH group’s luxury multibrand e-tail site 24S will launch a menswear collectionin January 2020. The collection will feature labels like Balenciaga, Fendi, Gucci, Off-White and Acne Studios, as well as exclusive items by Dior and Celine, two labels also owned by Bernard Arnault's luxury goods giant.

Introducing menswear was a part of the group’s strategic plan ever since it launched its operations. The brand will offer an unrivalled product range and service, by showcasing the best in fashion to its customers from all over the world. 24S, which changed name last May, dropping 24 Sèvres, the name it started with, isn’t the only luxury multi brand e-tailer to introduce menswear. Last March, My theres a hired Australian manager Chris Kyvetos, making him its first purchasing director for menswear

 
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