A new study by Raisin UK has identified Louis Vuitton as the most popular luxury retailer in different countries, by analyzing online shopping habits to see which brand is being searched for the most. As per a Retail Gazette report, Louis Vuitton has been attracting consumers across the world since its inception in 1854. The brand is known for its handbags and high-end ranges costing thousands and pounds and constantly featured on Instagram posts of owners.

As per study, Louis Vuitton attracts an average of 823,000 searches every month as fashionistas a like hunt for the iconic Louis Vuitton print. The brand is hugely popular in the New York fashion scene, as well as in the wardrobes of many Hollywood stars It achieves an incredible 4.09m monthly searches in the US.

The second position has been bagged by Balenciaga which is popular for its quirky, modern, styles donned by Instagram influencers and celebrities on a regular basis. Balenciaga attracts 368,000 searches every month, proving its popularity. Gucci, the home of well-reported family feuds from the 80s, continues to remain popular in the luxury brands market. Gucci also acquires 368,000 searches every month, putting it on par with Balenciaga.