As per a study based on Google search data, luxury leather goods brand Louis Vuitton tops the list of most sought-after brands in 47 countries worldwide. Compiled by Money.co.uk, the study ranks Gucci in second place as the most popular fashion brands in 13 countries, far behind Louis Vuitton. The Italian brand — which made the news several times this year, notably with the launch of its mini-series co-directed by Gus Van Sant — tops searches in Japan, Mexico, Peru, Bolivia, Colombia and Italy.
In third place, Chanel is the most popular brand in 12 countries. The French fashion brand doesn’t take the number one spot anywhere in Europe, but storms ahead in Asia, notably in Bali, Hong Kong, Indonesia, Laos and Thailand.
Calvin Klein tops the list in 11 countries, including Russia, Ukraine and Chili. Coach takes sixth place and is the most popular label in Brazil and Saudi Arabia, while Loewe — further down the top 10 — is a favourite in the US and Canada.
