Grasim’s viscose staple fiber brand Liva has been extended to the home textile category with the launch of Liva Home. Liva partners over 40 retail brands and is available across 3,500 outlets in exclusive business outlets and large format stores, in addition to many more MBOs in 250 cities of India.

Meanwhile Grasim’s revenue for the year is up by 23 per cent. A total capex plan of Rs. 6,454 crores is under execution for raising capacities in Grasim’s viscose staple fiber and chemical businesses, apart from ongoing modernisation capex at various plants. The acquisition of Soktas is aimed at expanding Grasim’s leadership in premium fabric, complementing its existing linen business.

Grasim’s viscose business has been registering a double-digit growth in the last few years and its market share in the overall fiber basket has gone up from 3.5 per cent to five per cent in the last four years. The company’s viscose staple fiber business will continue to focus on expanding the market in India by partnering with the textile value chain, achieving better customer connect through its brand Liva, extensions into new categories and enriching the product mix through a larger share of specialty fiber.